Sucasa → Brand Identity Refresh, Website Design
Turns out home loans can be exciting. I worked on the brand identity refresh with Sucasa to help them launch as a disruptive non-bank lender into the market. With the team at Today The Brave, we created a refreshed, modern look and feel for Sucasa, evolving their design system to feel aspirational, empowering, and relevant to a younger audience. While the logo remained unchanged, we built a bold, flexible system around it to better reflect who Sucasa is and where they're headed. This foundational design work aligns with their ambition to grow into a lifestyle brand that reflects the values and attitudes of the next generation of Australians.
- Agency: Today The Brave
- Year: 2024